Why do so many people love Swarovski? Why do the top fashion houses around the world utilize Swarovski crystals when they want the very best? Why should you seriously consider Swarovski when there are cheaper products around?
Since 1982 when Daniel Swarovski created the first Swarovski crystal, Swarovski has been and continues to be the undisputed leader in precision-cut crystals of the highest quality. Their crystals are of the AAA quality, possessing about 32% lead content which maximizes light refraction.
Swarovski launched the product brand name Crystallized™ - Swarovski Elements in 2007, under which its loose crystal elements are sold worldwide. Crystallized™ - Swarovski Elements stand for the highest quality in cut crystals and has become a symbol and guarantee of recognition for designers who are licensed to use the product brand in their designs.
All Swarovski Sew-on Stones, Beads, and Pendants have gently rounded holes to ensure the protection of threads used and to avoid damaging finished designs.
Twice a year, Swarovski presents new crystal elements - new colours, new effects, new cuts, sizes, and extensions that are highly researched and inline with the global fashion trends and upcoming developments. Swarovski has a globally enviable trend competence and their in-house experts work closely with leading fashion forecasters (like Promostyl in Paris, and Li Edelkoort of Trend Unions) in producing the latest trends for the seasons.
In 2004, Swarovski released the crystal cut which has the highest level of brilliance in the industry: the copyrighted XILLION cut.
They also developed the Platinum Foiling - which is exclusive to Swarovski. This unprecedented highest of foiling quality supports, enhances, and ensures the permanent brilliance of the cut crystal element.